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Company profile

Founded in 2011, the company owns the brand BOROFONE and completes trademark registration in more than 100 countries around the world.

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Company culture

We selflessly work together hand in hand, we dare to change for the customers all around the world.

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Development history

Started in 2011. 7 years later, starting a new journey.

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Category framework

Audio, in-car, chargers, cables, mobile power banks, protective cases, protective glass, etc.

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Competitive advantage

Enrich the whole product category, strong supply chain professional quality control, experienced brand operation.

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Annual goal

Domestic and international development, covering every region of the world.


Chairman Message

I firmly believe that as long as we all work conscientiously, with diligence, forethought, tireless learning, eclectic thinking, painstaking creation, face challenges and brave struggle, it will certainly be able to build the company into a first-class technology innovation enterprise.

Ou Shuxiao


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The company is a young, mature, stable and dynamic. We adhere to the core values of “Corporate Health and Personal Health Coexistence” and are committed to creating and realizing a dynamic corporate management model with great enthusiasm. We are committed to the development and innovation of quality products, a reasonable structure team of talented people work hard, and strive to provide quality products and services.

Company Profile


HOCO. TECHNOLOGY(HK) CO., LTD. established in 2009, is based in China. After more than ten years of operation and development, it has spread in more than 150 countries and regions around the world. The company takes “multi-brand, multi-category” as its development direction, and its brands hoco., hoco. Selected, BOROFONE, have become the world’s leading 3C digital accessories brands.

Through the combination of scientific management, big data precision selection, we increase independent research and development, market development, improve the products by the category to create the most comprehensive product supply chain platform for the mobile phone and digital accessories industry.

The company headquarter in China, Shenzhen, Longhua, offices in Shenzhen Huaqiang North and Guangzhou – all are modern 5A offices, company has more than 10,000 square meters of modern warehousing and efficient logistics system.

The operation team is nearly 300 people, and it develops more than 1,500 SKUs every year. Through a strong marketing system products are sold all over the world and are loved by users all over the world.

Company culture


Our Vision

Provide consumers around the world with more quality products with high consumer value.


our mission

We will do our utmost to provide high quality and affordable products to meet the needs of customers all over the world.


Our Values

Corporate health and personal health coexist.


Starting year
In the beginning, BOROFONE created a variety of stylish high-end protective cases for iPhone4, iPad and other mobile phones, it was made of the top layer of cowhide, and has been recognized by many customers in Russia, Middle East and Southeast Asia and other markets, thus laying the foundation for high-end mobile phone accessories brand - BOROFONE.
Brand launched high-end audio products, including sports Bluetooth headsets, wired earphones, and single-ear business headsets, and get the media highlight and attention of MajorHiFi, Kickstarter and so on. The brand has begun a new life.
In order to meet the market demands, the brand transformed to the attention of high-end intelligent products, and developed of M1/M2/M3 Bluetooth speakers and SW1/SW1+ smart watches in a short period of time to achieve a certain market success. The impossibility to update development due to changes in product functional requirements led to transformation failure and stop developing products for 2 years.
The new BOROFONE has the courage to change, complete trademark registration in more than 100 countries around the world. In order to comply with the characteristics of the networked market, we officially promote the full range of affordable mobile phone accessories, comprehensively create a one-stop shopping fashion and affordable accessories brand, launch the global franchise store model. There will be more surprises, stay tuned for Borofone!

Category Framework

International Development Goals

By 2020, the total number of overseas stores has been nearly 100, and we are looking for more powerful stores to join BOROFONE and develop together!

borofone international development goals map

Domestic Development Goals

The domestic market covers every prefecture-level city of the Mainland China.

borofone domestic development goals map